In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on.
Whether traffic is coming to your site from Paid or Earned Media sources, users will end up at a landing page. If you think about it, with all the different types of potential customers who will visit your site daily, it doesn’t really make sense to show all of them the same landing page. Providing multiple versions of a site’s landing page with targeted copy and images for a specific audience is Landing Page Optimization, and it could make all the difference in whether or not a user converts to a customer.
BENCH MARKETING create and optimise full landing page solutions. Our team of consultants and creative bods will optimise landing pages for all campaign types.
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