Display Remarketing is a great way to catch those users who visited your site, but didn’t quite convert.
AdWords Remarketing Ads are simple and very cost effective. Best of all, they are extremely targeted – they only target people that have taken the time to visit your Client’s website.
Remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage remarketing campaigns on YouTube as well, using video adverts.
BENCH MARKETING have run a number of successful remarketing campaigns for our clients on Google and Facebook.
If you have a long list of people to retarget, you can have a high amount of impressions. Since they have already searched through your web site before, you can pull them into your site again with the help of impressions.
Having lower CPC is possible with remarketing, because people who are already interested in or familiar with what you offer for them are more likely to click on the retargeted advertisements and make the purchase or subscription that they have not done before.
Remarketing allows you to expose your brand and creates awareness among your potential customers. By showing your ads through remarketing, you might be able to make people keep your brand at the top their mind for the future.
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