Customer Relationship Management tools are important for better service to customers and for maintaining a healthy and fruitful relationship.
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Currently the traditional CRM adds to SOCIAL CRM meet the needs and expectations of customers across all channels of interaction with the company:
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