Online contests are promotions where participants must perform one or more actions to opt for a prize.
The contests have always been a powerful marketing tool for the promotion of the brand and to increase the number of customers, and the loyalty of the existing ones.
The effectiveness of these online contests significantly outperform traditional medium competitions. Why? Quite simple! In the online medium you have countless people and the cost is much lower.
In our contest on a social network (eg Facebook), we don’t only aim to get “likes” on it, we also record all the e-mail of the participants
This will help us to send any company information (promotions, events, etc ...) to customers, making sure he will get it. Moreover, when you make a contest and offer a prize to the winner, you need a contact email to create a link between the customer and the company.
When we do a contest we tend to provide a highly valued and attractive prize to arouse great interest among the participants. It’s important not to forget the purpose of these contest is to get as many potential customers as possible, especially the ones interested in your products.
It’s important for the for the creation and implementation of an online contest to make a promotional campaign. In which ways? Using different tools created for the proper functioning of these campaigns: through social networks such as Facebook, with sponsored ads, notification of the event, etc…
Since the contest has the objective to get more customers and thus increase profits, so it is essential to carry out a measurement of the results.
For that reason we use specific tools to measure not only the number of participants during the event, but also what will happen after the contest and if you have reached the goal you expected.
It will be useless to realize a contest if we don’t make a post-contest in which we record all the results obtained and which point needs to be improved.
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