This analysis is the key stage for flushing out the major strategic issues to be addressed in the strategic plan.
SWOT analysis (strengths, weaknesses, opportunities, and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.
We need to understand your customers if we want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain?
A well-conceived online marketing strategy is essential for a company to reach its marketing and sales targets, and is therefore an important contribution to commercial success.
After developing your strategies, it’s time to craft an action plan that includes goals, strategies, tactics, who’s responsible, measurable outcomes (metrics), and methods for tracking progress.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Developing a solid marketing budget is an important part of creating a plan of action that is realistic and will help improve revenues.
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