STRUCTURED DATA

Structured data is on-page markup that enables search engines to better understand the information currently on your business’s web page, and then use this information to improve your business’s search results listing.

Your business may benefit from a developer’s expert assistance. Odds are that your time is better spent growing your business rather than trying to figure out the intricacies of microdata implementation. That's why BENCH MARKETING is here!

Structured Data Benefits for Your Business

Using structured data is giving Google and other search engines an easier way to find and index the important content on your site, which in turn will give you more prominence in search listings

Using structured data will give users more information for your business’s or brand’s Knowledge Graph, providing users more useful information.

Implementing structured data can be handled by whoever handles your web development and website.

Structured Data Markup:

Rich Snippets for Reviews and Ratings

A review of an item such as a restaurant, movie, or store.

Rich Snippets for Articles

You can mark up your articles with structured data, providing details such as the headline, images, publish date and description.

Rich Snippets for Videos

You can mark up your video content with structured data, providing details such as the description, thumbnail URL, upload date and duration.

Rich Snippets for Events

Event markup describes the details of organized events, such as musical concerts or art festivals, that people may attend at a particular time and place.

Rich Snippets for Recipes

You can mark up your recipe content with structured data, providing detail such as reviewer ratings, cooking and preparation time, and nutrition information.

Rich Snippets for Software Apps

When you mark up software application information in the body of a web page, Google can identify it and, when users search for apps, use this information to better display your app details in search results.

Rich Snippets for Products

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Rich snippets format for music

With this new feature, site owners can mark up their pages using the newly created music markup spec on schema.org, and search results for that site may start displaying song information in the snippet so that users know that there are songs or samples there for them to listen to.

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